In 2008, Bob and Robert Gillette were on their way home from a charity event, discussing the quality of the banquet meal and the mission of the organization they made their donation to. It struck them that neither of them were very good! In fact, despite have more than 50 years of combined senior service experience between them, neither Bob nor Rob could articulate the impact their donation would have on helping under-served older adults.

"We can do better" became a mantra.

Discussions with Dr. Peter Lichtenberg, head of the Wayne State University Institute of Gerontology, led to creation of the Baldwin Society Supporting Older Adults (previously known as the American House Foundation).

Today, we remain to be the only non-profit created solely to address the gaps between government subsidy programs and services, and what seniors actually need to remain independent.

Since then, more than $2.3 million (and counting) has been raised and tens of thousands of older adults have been served.